Articles·Strategy and support

“It’s shocking how many agencies are still typing things in by hand.” What business process mapping finds at a benefits agency.

Employees retype the same paper around a table while a consultant holds a process map with one step circled in red.

Business process mapping is a written picture of how work actually moves through your agency: who does what, which tools they use, and where information gets passed along by hand. The fix is a 2 to 3 hour working session that maps a normal week, then picks the one or two handoffs worth connecting first. The surprise I see most is manual data entry, because it’s shocking how many agencies are still typing things in by hand.

Why doesn’t an agency owner know where the time goes?

An agency owner usually doesn’t know where the time goes because nobody writes the handoffs down. The account manager knows how a renewal moves across her desk. The quotes coordinator knows which carrier portal she copies from. Nobody sees the whole chain at once.

So the retyping stays invisible. A census arrives as a spreadsheet, gets keyed into a carrier portal, then keyed again into the agency management system. Nobody adds up the minutes.

What do most agencies try first?

Most agencies try buying a tool first. The new tool becomes one more place where the same data gets typed in by hand.

The other common move is a staff meeting where everyone lists their frustrations. A list of complaints still doesn’t show where the data moves or which handoff costs the most hours. Both moves skip the step where somebody watches the work happen.

Wanna fix it?

Hours lost to retyping and handoffs get fixed with business process mapping: a close look at your people, your data, and your tools, done with the people who do the work, and a written map that shows where connecting things gives back the most time. Here’s how I run it at DoBetter.

  1. Start with a free 30 minute intro call. We cover what’s taking too long and who it’s taking it from, what you’re using AI for today, and whether what I built for myself fits how you work. If it isn’t a fit, I’ll say so on the call.
  2. Book discovery: 2 to 3 hours, $1,500. It’s a working session with me and the people who do the work. Nothing gets built yet.
  3. Look at five things in detail. Who’s on staff. How the data flows. Who touches the information. What you’re doing to bring business in. How all of that is structured. After 2 to 3 hours, I’m able to deduce where and if I can help.
  4. Map it live. I built a whiteboard for these sessions: cards for people, tools, and data, with lines for every handoff. My notetaker runs alongside and flags any question on my list of about 69 that I haven’t asked yet.
  5. Get it in writing within one week. You get a one page map of how work moves, the first one or two connections worth making (what they give back and what they take to build), and a straight answer on whether I can help.

What do you have after a discovery session?

After a discovery session, you have a map of how your agency runs, whether or not you hire anyone. Half the $1,500 comes off the first month if we keep working together. If I say I can’t help, you get a full refund. Any work after that is priced once we both know what’s worth building.

The first build is usually obvious once it’s all written out. It’s almost always something with manual data entry: a census retyped into a portal, a quote copied into a proposal, meeting notes typed into a CRM after the call.

Can you map your agency’s processes yourself?

Yes, you can map your agency’s processes yourself, and a rough version is worth doing this week. For one normal week, have each person write down every time they type something that already exists somewhere else. Draw a box for each tool and an arrow for each handoff. Put hours per week on every arrow.

The DIY version stops working at the gap between the process an owner thinks the agency runs and the one the team actually runs. An outside person with a long list of questions finds the steps nobody thinks of as steps anymore. One retyped spreadsheet, fix it yourself. Retyping in every role, get the whole thing mapped.

Quick answers

What is business process mapping?
A written picture of how work moves through a business: the people, the tools, the data, and every handoff between them.
What is systems mapping?
A process map with the software added: every tool you pay for, who uses it, and where information enters it.
What is a process audit?
A review of that map to find where time is lost, usually to retyping, waiting, and handoffs between people.
How long does a discovery session take?
2 to 3 hours with the people who do the work, with written findings within one week.
What does DoBetter’s discovery session cost?
$1,500. Half comes off the first month if you continue, and it’s fully refunded if Chris Cordon says he can’t help.
What’s the most common problem a process map finds?
Manual data entry: information typed by hand that already exists somewhere else.